Rachel Simms, RGD
Certified Registered Graphic Designer, Strategic Creative Director, Front-End Developer, Educator & Artist
I combine nationally certified strategy with an intuitive, psychology-first approach to build brands that don’t just look good—they feel like a solution.
Most design asks, "Does it look pretty?" I ask, "Does it build trust?"
I specialize in Intuitive Design Strategy. While others focus on trends, I focus on the human experience. By anticipating your client’s needs and clearing the technical and emotional path to a conversion, I create brand identities and websites that feel like a warm handshake, not a cold sales pitch.
- Stop Guessing: Use design backed by rigorous RGD standards.
- Start Connecting: Build a brand that resonates on a human level.
- Grow Confidently: Make informed decisions with a seasoned advisor in your corner.
Your Strategic Partner & Creative Advocate
With over a decade of experience and a formal RGD certification—the highest professional standard in Canada—I don’t just "make things." I lead.
From my tenure as a Professor of Graphic Design to Broadbent Studio’s status as a Vendor of Record for Supply Ontario, I’ve spent my career bridging the gap between high-level business goals and empathy-led visual storytelling. Whether I’m mentoring the next generation of designers or building your digital home, my mission remains the same: clarity, integrity, and results.
Making Waves at the Intersection of Strategy, Pedagogy, and Inquiry.
Navigating the complex waters of branding and education requires more than just a map—it requires a deep-sea perspective. Explore the three pillars of my work below.
Path 01: The Strategic Advisor
From RGD-certified branding to strategy-driven website projects for local Hamilton Businesses —see how I use psychology-first design to solve complex business challenges for service providers and consultants.
Path 02: The Design Educator
I’ve spent over a decade teaching the next generation of designers how to sea things differently. This section highlights my curriculum development as a Professor and my research on design thinking and pedagogy.
Path 03: The Artist
This is where I dive below the surface and let my imagination run wild. My art portfolio is a window into my personal skill set—showcase work that explores my love for drawing and my experience with the world.
